Consumer Buying Behaviour Trends of E-Commerce in India- A Case Study

Purpose: Asia's E-Commerce sector is booming and estimated to develop rapidly. This paper examines the potential development areas for Indian e-commerce while providing a general picture of Trends in Consumer Buying Behavior. Additionally, learn about several elements that will be crucial progress future. A SWOC analysis done deeper understanding industry. In this study, we discovered overall India, an emerging sector, grow rapidly years come. Design/Methodology/Approach: The case contributes current situation sector. study derived from secondary data sources like literature, studies, books. Findings/Result: order increase customer engagement foster familiarity trust, businesses are attempting strengthen their supply chain delivery capabilities. they incorporating technology provide customized purchasing experience. sellers may intensify organic traffic customers also sales with blogging content. They able optimize content without consuming spend additional money by doing anything creating videos writing blog posts. monetize those visitors retargeting advertisements addition attracting naturally through production. Originality/Value: discoveries give more insight into consumer buying behavior trends help target better obtain satisfaction loyalty. Paper Type: Case Study